Sardar Trading Agencies Unveils New Jaguar Land Rover Showroom in Duhok, Iraq

Iraq, October 22nd, 2015: Sardar Trading Agencies., Jaguar Land Rover’s exclusive retailer partner in Iraq, today announced the launch of its new Jaguar Land Rover showroom. The opening ceremony was , attended by media Representatives, VIP customers, government officials and the Honourable Governor of Duhok, Mr Farhad Atroshi. Located in Duhok,the new facility is open and will allow the retailer to further serve its growing Jaguar Land Rover customer base.

As part of the Jaguar Land Rover MENA retailer network for over 6 years, Sardar Trading Agencies has been a key player in the growth of both brands in Iraq,.Set to continue delivering Sardar Trading Agencies’ outstanding level of services, the new Duhok Showroom will be exclusive to Jaguar and Land Rover customers, offering them first-class sales and after sales services.

Upon arrival, a team of expert Jaguar Land Rover certified staff will be available to take all customers and prospects through the Jaguar Land Rover Journey, and also collect customer vehicles for inspection and repairs. Courtesy cars along with collection and delivery options will also be provided to customers at their convenience in order to accommodate their needs while their Jaguar or Land Rover vehicles are in service.

Commenting on the new Jaguar Land Rover facility launch, Steve Alexander, General Manager of Sardar Trading Agencies, stated: “The demand for Jaguar and Land Rover premium vehicles in Iraq is growing and the launch of our new branch in Duhok will further strengthen our commitment to our customers and the Jaguar Land Rover brand. Having heavily invested in this new branch to provide customers with the latest technologies and services, we are confident it will allow our team of specialists to better support the brands’ growing customer base.”

Complying with the highest and latest CI standards, the new facility will be optimized to serve Jaguar Land Rover customers in a luxurious and comfortable environment. Customers will be able to benefit from a comfortable lounge area complete with TV and internet services, reading material and refreshments.

Sardar Trading Agencies’ new Jaguar Land Rover Branch located in Duhok will be open from 7 am to 7pm, Saturdays through Sundays. Please call 07505154444 for any further information.


About Jaguar Land Rover MENA
• Based in Dubai, Jaguar Land Rover MENA is responsible for the provision of region-wide support to 18 markets and their respective importers in the Middle East and North Africa region.
• Engineering Vehicle Testing Centre currently operating in Dubai, with an all new training Academy that is the first of its kind in the region
• A dedicated Jaguar Land Rover parts distribution Centre is open in Jebel Ali Free Zone to service the entire region
• Currently employs circa 72 employees, supporting 40 dealerships across 18 markets
• Forecasted to grow to 64 dealerships across 18 markets by 2017/18, with strategic actions planned in 2015 to further strengthen the regional dealer network.
• MENA region currently ranks #4 for Jaguar and #4 for Land Rover retail volumes globally

For further information:
Log onto ,, or contact xxx

Land Rover MENA social channels:

en ar ku

HAYAKAL Bodyshop App